Crisis Communication in the Digital Age

Insights from the CrowdStrike Outage

 

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Crisis Communication in the Digital Age

Insights from the CrowdStrike Outage

 

Get access to free insights
and download now.

Download

The Critial First 48 Hours

In July 2024, the CrowdStrike Falcon Sensor outage disrupted operations across hundreds of companies, resulting in $5.4 billion in losses for Fortune 500 firms in the US alone. The incident revealed a key truth: in a crisis, the actions taken in the first 48 hours are critical to managing reputation risks and maintaining stakeholder trust.

Four Key Lessons for Crisis Communicators

01    Act Fast

 

Most public reactions occur within the first 48 hours. Swift, clear communication can help you shape the narrative.

02    Know Your Audience

 

Understanding who is driving the conversation - customers, media, or influencers - enables targeted, effective responses.

02    Prioritize Customers

 

Avoid blame and focus on customer care to minimize backlash and build trust.

02    Be Proactive

 

Highlight solutions early to position your company as a problem solver and reduce reputational damage.

How Prepared Are You?


Managing a crisis demands speed, precision, and adaptability. With UNICEPTA’s advanced tools, you can monitor sentiment in real time, identify key influencers shaping the conversation, and craft data-driven messaging to minimize risks and protect your reputation.

Curious to learn more? Download our report for actionable insights and real-world examples to strengthen your crisis communication strategy.

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